gloss (glôs, glõs)

1. A cosmetic that adds shine or luster.
2. A collection of notes.

Stylish. Savvy. Smart. Now.

GLOSS is a new lifestyle brand focused on today’s women dedicated to providing fresh, fun and practical content.  Offering a smart, approachable and in-the-know editorial voice, the GLOSS network of sites inform, inspire and connect with readers in unique and relevant ways.

Created by mom expert Lolita Carrico, the GLOSS network debuts with eight niche destinations and communities for women including:

mamaGloss: Motherhood. Parenting.  Kids.

yumGloss:  Food. Recipes. Entertaining.

ecoGloss: Reduce. Reuse. Recycle.

chicGloss: Fashion. Beauty. Style.

buzzGloss: Celebrities. News. Entertainment.

geekGloss: Tech. Gadgets. Games.

fitGloss: Health. Fitness. Wellness.

goGloss: Travel. Leisure. Fun.

petGloss: Pets. Friends. Companions.

GLOSStv: Premium video content.

The Team

Lolita Carrico, Founder & CEO

Long before the word “mompreneur” entered our lexicon, Lolita Carrico was already blazing trails as a true mommy media pioneer as founder of Modern Mom Inc., one of the first major online presences for mothers. With the success of both Modern Mom and the GLOSS Network for Women, her latest venture, Lolita has established herself as one of the industry’s top marketers and influencers.

An expert on just about any issue faced by today’s busy women, Lolita has been featured on hundreds of television and radio programs and in a variety of newspapers and magazines discussing topics such as parenting, hot products, career and balance.

Considered one of the top marketers and voices for moms in the industry, Lolita serves as a spokesperson and consultant for many companies including Procter & Gamble’s Charmin and Swiffer brands, Baskin-Robbins, Got Milk, Fresh & Easy Markets and others. She is a member of Nielsen’s Power Mom Advisory Council, pens a regular column for Marketing Daily’s Engage: Moms series and is a featured blogger for LA Moms Blog.

A single mom, Lolita lives in Los Angeles with her sons – Jaden, 8 and Jack, 6.

Johanna O’Connor, Vice President of Sales

Johanna worked with Lolita Carrico at Modern Mom as the Vice President of Sales. In her more than five years in the women’s online space, Johanna has cultivated relationships with Fortune 500 companies and leading advertising agencies. Previously, Johanna has led sales efforts for AmericanGreetings.com and Forbes.com.

Michelle Lamar, Entertainment Editor

Michelle Lamar has developed content for successful brands such as Disney Interactive, CafeMom, and also pens a regular column for the Huffington Post as well as several high-profile blogs.  She has been featured in the Wall Street Journal, The Washington Post, Fox News, USA Today and is regularly interviewed in the national media.  Michelle is a published author, she has written one parenting book and her work was featured in two marketing books in the last twelve months.

Aly Walanksy, chicGLOSS Associate Editor

Writer and editor Aly Walansky is quickly developing a name for herself as a major source in the ever-evolving blogosphere. She is a style columnist for SheKnows.com as well as a contributor to publications ranging from iVillage to Splendicity. Her work involves coverage of topics ranging from the latest innovative beauty procedures to achieving the perfect cocktail. While she is well-known for her beauty and style writing — New Beauty Magazine rated her one of the top four beauty bloggers on the web in their Winter 2010 issue, she’s rather diversified in the blogosphere — she’s been hired to live-blog from locations ranging from the Miss America pageant to the Academy Awards.

Maris Callahan, yumGLOSS Associate Editor

Maris Callahan is the author of In Good Taste and as an avid self-taught home cook, is widely knowledgeable about all things culinary. She is especially passionate about helping women on-the-go cook healthy, delicious meals and snacks for themselves and their families.

She believes in Ghirardelli chocolate, farmer’s markets and cooking from scratch when possible. When she is not in the kitchen working on her next recipe, Maris works as a marketing professional at an agency in Chicago and in her spare time, contributes to several websites including Examiner.com, Chicago Now and Digging In, food blog to the Chicago Sun-Times.

Jennifer Latkiewicz, geekGLOSS Associate Editor

At 12 years old, Jennifer Latkiewicz was already sharing her geeky insight on her “cybergirl” GeoCities Website. Fifteen years later, she’s still online, using tech-savvy and an uncomplicated approach to show women that technology can be exciting, fun, and not exclusive to guys with glasses and pocket protectors.

A lifelong geek, Jennifer loves Apple products, “Star Wars,” Rickrolling, Wikipedia and “Parker Lewis Can’t Lose.” She currently resides in Los Angeles and remains undecided about The Singularity.

Jeannine Morris, fitGLOSS Associate Editor

Jeannine Morris is a TV personality / expert who was named one of the top 50 bloggers of 2010. She began her writing career at Cosmopolitan and now writes and edits for numerous websites including iVillage and a regular relationships column on Examiner.com. Jeannine has appeared on the Emmy Red Carpet for the E! Entertainment Television and regular appears on NBC, FOX, CBS and BetterTV.

For more information about GLOSS, contact us at feedback@mygloss.com. To contact an editor, e-mail editors@mygloss.com.