‘New Moon’ Mania: Burger King, Volvo, Nordstrom Banking on ‘New Moon’

Posted on November 14, 2009 by Lolita Carrico

I knew New Moon mania was officially here when I saw Burger King’s New Moon meal and New Moon band-aids at Barnes and Noble. New Moon mania is everywhere and brands you wouldn’t normally associate with movie promotions, like Volvo and Nordstrom-–are banking on New Moon!

Burger King New Moon - Starting Monday, Nov. 16, Bella, Edward and Jacob fans (can stop in at Burger King locations nationwide for the New Moon fan pack with the purchase of a 6-pack slider value meal, BK Burger Shots. The fan pack contains New Moon merchandise offers, retail coupons and collectible cards.

Barnes and Noble has entire New Moon sections of their stores.  There are New Moon bandages, chocolates, I don’t think New Moon toilet paper exists but I could be wrong.

Volvo is trying to cash in on the New Moon craze!  Volvo is banking on the idea that vampires can sell cars! The Swedish carmaker has launched Whatdrivesedward.com.

According to the Los Angeles Times, the places to go for authentic Twilight products are Nordstrom and Hot Topic.

The New Moon fashion line for BP at Nordstrom is a “lifestyle” collection inspired by scenes and symbols in the film. Everything from bag charms to Bella-esque plaid jackets and shirts that say “Forks High School Phys. Ed. Dept.” or “Bet You Can’t Read My Mind,” are on sale in the junior’s section. If you want the world to know you’re on R-Patz’s posse, there are “Team Edward” T-shirts. And of course, for those who run with the wolf pack, there are “Team Jacob” tees too.

The Luna Twilight makeup line, also sold at Nordstrom, includes Mortal Glow blushing creme and First Light face glow — both in shades much more flattering than a pale vampire complexion.

At Hot Topic, the shopper/fan can buy the aforementioned Wolf Pack tape as well as a few more fashionable items, such as a camel-colored Cullen Crest scarf, perfect for swaddling yourself in while watching the movie. There’s also a swingy green Bella birthday dress inspired by scenes from “New Moon.”