RSS
Twitter
Facebook
YouTube
Tired of my NYFW chatter yet?
Well, it’s just beginning!
WWD , the media of record for the fashion and retail industries, has joined forces with Gilt Groupe to present the Designers for WWD@100 project, which includes a sale of limited-edition pieces by 11 designers who have re-imagined iconic looks from the last century of fashion to celebrate WWD’s 100th anniversary.
The Designers for WWD@100 sale will offer these apparel and accessory pieces for purchase exclusively on Gilt.com from September 15 – 17, 2010. The selected designers are: ADAM, ALEXANDRE BIRMAN, DANA LORENZ FOR FENTON/FALLON, DOO.RI, JASON WU, KIMBERLY OVITZ, LYN DEVON, MARCHESA, PRABAL GURUNG, PROENZA SCHOULER and THAKOON.
In addition to the sale, WWD and Gilt Groupe will award their most influential ambassador with a shopping spree.
Participants will be encouraged to use social media to spread the word about the project. The person who generates the most awareness by rallying entries on WWDGiltPromo.com will win $1,000 credit on Gilt.com. WWD and Gilt Groupe will support the viral contest with print, online and Taxi TV campaigns, as well as social media outreach to their combined millions of fans and followers.
“The elements of this program – collaboration with talented designers, partnership with a pioneer in online retailing, and use of social media to reward our most influential ambassador – demonstrate the incredible vitality of WWD’s 100-year-old brand,” said Melissa Brecher, Associate Publisher, Marketing for the Fairchild Fashion Group. “We expect this partnership to build on WWD’s long-standing authority and expand our relationships with the design and retail communities in an innovative way.
An exhibition at Lincoln Center during Mercedes-Benz Fashion Week will offer a first-hand look at the limited-edition pieces along with an installation of historic images from the WWD archives. The exhibit will be on display for public viewing, free of charge, at the David Rubenstein Atrium on Broadway between 62nd and 63rd Streets in New York City, from September 14 – 16, 2010. Hours are 10:00 AM to 8:00 PM.
I have entered to win! So, you can “vote” for me, by just…entering the contest through my link!
Comments