If you haven’t quite gotten in the swing of your New Year’s Resolution to lose weight — like 50% of other Americans who vowed to make weight loss a priority in 2010 — here’s another reason to get moving on that goal.

Feeding America has partnered with General Mills and NBC’s The Biggest Loser for the Pound for Pound Challenge. For everyone who registers on their site and pledges their weight loss goals, the Pound For Pound Challenge will donate 14 cents to Feeding America–enough to deliver one pound of groceries to a food bank in your area.

Food banks across the U.S. are desperately in need of help with more families needing their assistance. Recent research found that more than 49 MILLION Americans struggled to get enough to eat at some point in 2008 — the highest in 14 years. So, not only will you be helping those in need in your local area, but it’s great incentive to reach your goals!

Visit the Pound for Pound Challenge website at pfpchallenge.com