Apple To Announce New iPod, iTV at Sept. 1 Event?

Posted on August 25, 2010 by Jennifer Latkiewicz

This morning, Apple invited industry insiders to an exclusive event at San Francisco’s Yerba Buena Center for the Arts theater scheduled for Sept. 1, reports Wired. As usual, the invite (pictured left) is slim on the details but rumor has it that Apple is preparing to make some big announcements about Apple TV and upgrades for the iPod Touch, according to multiple reports.

An anonymous Bloomberg source claims that Apple will introduce the new products along with a new iTunes online streaming rental service for television content to directly compete with services like Hulu and Netflix. The new Apple TV, or “iTV” as Bloomberg reports, is described as an “iPhone without a screen” and will be stream content from iTunes — an app store will allow users to download specific shows and channels. The $100 device will have no hard drive so it will require constant broadband connection and will run like the iOS that is on iPhones and iPads.

Industry watchers also predict that the company’s next big move for iTunes will be to take it into the “cloud,” which will enable all iDevices to stream music from a central server. Other announcements to expect? According to Bloomberg’s tipster, Apple will also announce iPhone 4-like upgrades to the iPod Touch that include high-resolution display and dual cameras, as well as an iOS 4 software update for the iPad.