I totally understand that the Internet has changed modern courtship in the real world but this is taking dating really out there. Virtual girlfriends are now enjoying the kind of real-life wooing (romantic dinners and weekend getaways) that’s typically reserved for um, non-virtual women, thanks to a summertime promotional campaign in Japan catering to nubile video game characters and the real men who love them.
But this virtual love has been sweeping Japanese men off their feet ever for years, in the form of a dating-simulation game called LovePlus. Described as a “communication game”, the latest version for Nintendo DS has players courting an array of high school girl characters while trying to maintain a steady relationship with one of them. Players can use a number of commands like holding hands or sending a flirty text. Basic voice recognition software allows players to fulfill their “boyfriend duties” — like saying “I love you” 100 times into the DS’ built-in microphone. Should all go well, players can go in for a kiss by literally, uh, kissing the screen on the console.
In LovePlus+, digital couples enjoy virtual “field trips” at resorts like Atami but game makers are taking it one step further by teaming up with the real city of Atami to attract players who want to re-enact their virtual romance in the real world. Japan hopes this unique campaign will help boost tourism and increase interest in the once-bustling beach town that’s seen a steady decline since the 1990s.
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But it looks like the highly unusual plan has paid off. During the two month-long campaign (which ended in August), more than 2,000 men flocked to Atami to enjoy a real-life romantic getaway full of virtual lovin’. Fortunately for everyone involved, locals happily played along: hotels provided rooms for the ‘couples’ and restaurants offered Love Plus+ specials. The girl may not be real, but the weekend outing most certainly is and according to the Wall Street Journal, it can get expensive.
To add to the experience, digital lovers could also have their photos taken in 13 different “romantic” spots set up around town. An augmented reality iPhone app inserts virtual girlfriends into each snapshot and scans the 2D barcodes at each location that allowed players to see their sweethearts in different outfits. (A hotel even put barcodes in each room, so players could see their sweethearts wearing summer kimonos in a more ‘private’ setting.)
Think recreating a virtual weekend trip is odd? Last December, a guy actually married his LovePlus+ girlfriend in a ceremony officiated by an actual priest and of course, both real and virtual guests were in attendance. The reception included a DJ, toasts from friends and family, a slideshow presentation, and even a bridal bouquet.
“I love this character, not a machine,” the groom said, who understands “100 percent” that LovePlus+ is a game. The wedding, while not legally binding, was his way of expressing his devotion to virtual his love. And even though he knows a legal marriage to Nene will never be an option, he maintains that she is still better than a human girlfriend. “She doesn’t get angry if I’m late in replying to her. Well, she gets angry, but she forgives me quickly.” Playa, play on.

The groom, known as Sal9000, tied the knot with Nene in a ceremony he streamed live online.
Is it just me or is this all a bit “Lars and the Real Girl” but without that crucial Ryan Gosling factor? What do you think about LovePlus+ and Atami’s unique campaign?
Photo: (Top Left) An augmented reality iPhone app, inserts users’ virtual lady into photos taken at more than a dozen “romantic” spots set up around the town of Atami. Credit: AOL
geekGLOSS’ Jennifer Latkiewicz is an 10th Level Procrastinator who is always on the lookout for new, creative ways to waste time. Send your favorite websites, games, apps and other online or smartphone distractions to her via e-mail at geekgloss@mygloss.com or on Twitter at @gloss and @geekgloss! If your suggestion is featured, you’ll get a sweet prize!