Do This Now: Interactive Arcade Fire and Google Experiment

Posted on August 30, 2010 by Jennifer Latkiewicz

Take a thoroughly modern trip down memory lane with Arcade Fire’s “The Wilderness Downtown,” an unbelievable new interactive video created in conjunction with Google.

Set to the band’s single “We Used to Wait,” this Chrome “experiment” uses Google Maps and HTML5 to personalize the video with brilliant pop-up images of your childhood home. You’ll also be prompted to write a letter to your younger self that will be incorporated into the video for an even more powerful (and interactive) experience.

The video works on other browsers but is best displayed on Google Chrome. Visit thewildernessdowntown.com (now!) to get started.

Thanks to one my faves, Whit at Pop Candy, for the tip!