T-Mobile Gets Sued For Censoring Text Messages
Reefer madness! T-Mobile is being sued for preventing its customers from receiving text updates from a California medical marijuana dispensary. In a court filing on Wednesday, the wireless carrier maintained that it may pick and choose which text messages to deliver on its network.
EZ Texting, the New York-based texting service behind the lawsuit, offers a ‘short code’ service that allows clients to send mass text message advertisements to mobile phone users who opt-in. For example, a pizzeria that sends special offers to any customer who texts “PIZZA” to a 29292. According toe EZ Texting, texts sent to T-Mobile users from its client WeedMaps, an opt-in service that points users to their nearest legal medical marijuana dispensary, were blocked by the wireless carrier and has filed suit on WeedMaps behalf.
Citing the right to pre-approve any marketing campaigns conducted on its network, T-Mobile says EZ Texting neglected to submit WeedMaps for approval, and therefore, the carrier terminated the program. T-Mobile, which accounts for 15 percent of the nation’s wireless subscribers, says such approval is necessary to protect against shady or offensive marketing campaigns. However, EZ Texting alleges that even after it had stopped providing service to WeedMaps, T-Mobile pulled the plug anyway. According to the suit, EZ Texting also claims that if a judge does not promptly order T-Mobile to transmit its texts, the company will go out of business.
The Federal Communications Commission prohibits telephone providers from blocking calls placed on their networks, yet such laws don’t apply to text messages. While this the first federal case testing whether a wireless provider may block texts it finds objectionable, it’s certainly not the first time a similar flap has made headlines. In 2007, Verizon caught flack for blocking political messages from a pro-choice group, and earlier this year, Sprint blocked Catholic Relief Services’ attempt to raise money for the the Haitian earthquake relief efforts.
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