Barbie’s New Career: Computer Engineer

Posted on February 15, 2010 by Lolita Carrico

A new Barbie is hitting the market after fans were asked to choose what the iconic doll would venture to try in 2010 as her 125th career. Since starting out with a career as a Teenage Fashion Model in the 1950s…today’s Barbie has much higher aspirations. Following an online campaign, voters chose Computer Engineer as her latest occupation.

“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

The Society of Women Engineers worked with Mattel to design an authentic, chic look: Barbie sports a binary code patterned tee and carries all the latest gadgets–including a smart phone, Bluetooth headset, and a stylish laptop travel bag.