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You can “check in” to coffee houses, restaurants and bars, but what about STD testing clinics?
Letting friends and strangers know that you’ve just “checked in” at a health clinic for an STD test may seem embarrassing, but MTV and Foursquare are teaming up to help erase that stigma and encourage users to take control of their sex lives. As part of the “GYT: Get Yourself Tested” campaign, a special Foursquare merit badge will be awarded to all those who get STD checkups.
MORE on GLOSS: How To Use Foursquare
To get the badge, follow MTV on Foursquare. Once you’ve gotten your test, check in and shout “GYT” to your followers. You’ll also be entered to win a trip for two to New York City, as well as backstage passes to MTV’s “10 on Top.”
Foursquare users can already earn virtual badges for a range of check-in accomplishments, including going home with a member of the opposite sex more than three times a week or checking in to four or more bars in a single night.
The GYT campaign launched in 2009 as part of a partnership between MTV and the Kaiser Family Foundation called “It’s Your (Sex) Life,” that encourage young people to get tested at Planned Parenthood clinics nationwide.
MTV and Foursquare recently announced that they’d be partnering up for the VMAs. The music network is one of the most popular brands on the geo-location service.
Will you be checking in to get this new badge?
via Mashable
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