It was just a matter of time until car companies started integrating internet-enabled devices into their vehicles — and at the Consumer Electronics Show last week, companies like Google and Intel debuted “infotainment” devices that bring the web, maps and more to your dashboard.

While such devices will bring down the cost of in-car navigation and information products, safety advocates are concerned that bringing the Web to cars will add more distraction to already distracted drivers.

“This is irresponsible at best and pernicious at worst,” Nicholas A. Ashford, professor of technology and policy at the Massachusetts Institute of Technology, told the New York Times. “Unfortunately and sadly, it is a continuation of the pursuit of profit over safety — for both drivers and pedestrians.”

For their part, car manufacturers claim they are thinking safety first. Audi’s system–debuting this year–warns drivers not to use the system while driving as do many navigation systems currently available.

Ford’s MyFord system disables web browsing when the vehicle is in motion. Their system — also available later this year –features Wi-Fi connectivity, a touchscreen, U.S.B. ports and a keyboard outlet.