Holiday Inn hotels in the UK have a new service on their menu — human bed warmers. Yes, real live people who will crawl into your bed before you do to warm it up.
Bed warmers in sleeper suits will spend five minutes under the covers of guests raising the bed temperature and helping guests to get a good night sleep, according to the company.
Sleep expert Chris Idzikowski of the Edinburgh Sleep Centre agrees. “Holiday Inn’s new bed warmers service should help people achieve a good night’s sleep especially as it’s taking much longer for them to warm up when they come in from the snow,” he said.












Whole thing sounds a little gross if you ask me. I really wonder how on earth they can pull something like this off? Seems like a PR stunt if you ask me and certianly it has gone viral…big success if you ask me!
http://www.businessinsider.com/holiday-inn-introduces-human-bed-warmers-2010-1