Gloss Find: Hipmunk

A couple of MIT grads — who just graduated in the Spring — may have just turned the travel industry on it’s head with a snazzy new travel search engine that is already winning rave reviews. Oh, and it just launched this week.

The new site, Hipmunk, displays flight results in an easy to read and assess grid — with color coding for different airlines and sort functions that allow travelers to view their grid by price, stops, travel time — and my favorite — “agony” which takes into account all three parameters. From the initial grid, you can further filter by time and other factors. Also convenient is that the grid shows timestamps for both your current city and the destination — a nice addition.

If it can stick to the bare-bones layout, Hipmunk could be the Google of travel search — uncluttered, simple and directly focused on the info you need.